Curriculum Vitae
Sana Lakshmi
Principal Product Designer · UX Researcher
Hyderabad, India · sana.lakshmi@rediffmail.com · +91 7330888949
Seasoned UX researcher and experience designer with over 16 years of experience in IT, with 9 years specialising in User Experience Design. Expertise spans Design Thinking, Quantitative and Qualitative Research techniques. I have led and executed end-to-end UX research & design projects — conducting over 60 user interviews and usability tests, initiating Design Sprints and Discovery workshops across Telecom, Retail, Healthcare, and Manufacturing. Specialities: Digital Design, UCD process, Design Sprint, Institutionalising UX, people development, client handling & mentoring.
Experience
Skillsoft
June 2025 — Present
Remote
Principal Product Designer
- Redefining Skillsoft's digital learning experiences by embedding intelligence-driven design principles across platforms.
- Using user research, behavioural insights, and data-led decision-making to create personalised, intuitive learning journeys for diverse enterprise users.
TATA Consultancy Services
Nov 2021 — May 2025
Hyderabad, India
Lead UX Design
- Led user research initiatives for global customers, defining UX strategies and holistic product objectives.
- Assisted business stakeholders in setting goals and OKRs for products across multiple domains.
- Utilised quantitative and qualitative research techniques — usability tests, surveys, and user interviews — to understand user needs and inform design decisions.
- Key project: Ericsson digital transformation — conducted 40+ user interviews and usability tests; initiated design sprints and discovery workshops across global market areas.
Accenture Services
Oct 2009 — Oct 2021
Hyderabad / Bengaluru, India
Lead UX Design
- 12-year tenure spanning individual contributor to team lead, delivering UX design across Telecom, Retail, Healthcare, and Manufacturing.
- adidas Click B2B: Led user research and product design for a 5,000+ user B2B ordering platform — 7 user interviews, 5 usability tests, design sprints.
- GE Healthcare: Led UX/UI redesign of the MSA checkout journey for 18,000+ users; initiated user research and iterated two design solutions.
- Accenture Digital: Delivered responsive design and UI development for P&G brands — Olay, Ariel, Wella Professional, and PUR Water.
- Additional clients: Ducati, Honda, Toyota, kaoglobal (AEM), varishair (AEM), AAES.
Moveo Systems
Nov 2008 — Oct 2009
Hyderabad, India
UI Designer
- Worked on web applications as part of the XD team.
- Collaborated with cross-functional teams and stakeholders to discuss and implement design processes.
Education
2025
Masters in Psychology
Nizam College, Telangana — IGNOU
2008
Post Graduate Diploma in Management
Symbiosis, Pune
2004
Bachelors of Commerce
Osmania University, Hyderabad, Telangana
Skills & Tools
Research & Design
Qualitative & Quantitative Research, Data Analysis, Insight Generation, Usability Testing, A/B Testing, Information Architecture, Rapid Prototyping, User Journey Mapping & Wireframes
Tools
Figma, Sketch, Illustrator, Adobe Suite, InVision, Jira, Miro, HTML & CSS
Platforms
Adobe Experience Manager (AEM), SAP Hybris, Salesforce, PEGA, .NET
Domains
Telecom · HRMS, Retail (e-Commerce, B2B & B2C), Insurance, Manufacturing
Leadership
Design Thinking & UCD Process, Design Sprints, Product Strategy, Research Strategy, Client Handling & Mentoring
Certifications
Human Computer Interaction — IDF, Interaction Design Foundation · Certified Usability Analyst — Coursera