Portfolio
Case Studies
Four projects that represent how I approach design — from the first user interview to the post-launch metrics review.
2023 · 18 months
Ericsson: Digital Transformation for 4,000 Internal Users
Leading technology migration through design thinking, 40+ user interviews, and design sprints
Ericsson's internal teams were relying on legacy tools that no longer matched how work was actually done. Before any technology migration could happen, the product team needed a deep, evidence-based understanding of current user behaviour, pain points, and mental models across multiple global market areas.
40+
User interviews & tests
4,000
Internal users
5
Design team size
2020 · 8 months
adidas Click B2B: Simplifying Order & Cart Management
Redesigning the B2B ordering experience for 5,000+ retail partners through research-led design sprints
adidas's internal B2B ordering platform, used by thousands of retail partners globally, had an order and cart management flow that was creating friction in the purchasing process. The team needed to understand where the experience was breaking down and redesign it to simplify the customer journey.
7
User interviews
5
Usability tests
5,000+
B2B users served
2019 · 6 months
GE Healthcare: Redesigning the MSA Checkout Journey
User research-led redesign of a medical sales application for 18,000+ users
GE Healthcare's internal medical sales application had a checkout journey that was generating friction and drop-offs. With 18,000+ users relying on the tool for procurement decisions, even small usability issues had significant business impact. The team lacked a clear picture of where and why users were struggling.
18,000+
Users impacted
2
Design solutions
1
Team size
2018 · 12 months
P&G Digital: Responsive Design Across Olay, Ariel & Wella
Interaction design and UI development for major FMCG brands at Accenture Digital
P&G's portfolio of consumer brands — including Olay, Ariel, Wella Professional, and PUR Water — needed cohesive, responsive digital experiences that worked across devices and markets. The work required close collaboration between design and development, with onshore and offshore teams aligned to a shared design studio.
4+
Brands delivered
20,000+
Users reached
6
Team size
Interested in working together?
I'm currently open to senior IC and lead positions.