Writing
I write about UX practice, research methods, and the messy reality of designing at the intersection of people and systems.
Everyone optimises the first screen. Very few designers think about what happens at minute seven, when the novelty has worn off and the user realises the tool is more complex than the marketing suggested. That's where trust is actually built — or broken.
The 'accessible design' conversation in most companies stops at WCAG compliance. But there's a much harder problem: designing for users whose constraints are infrastructural — spotty connectivity, shared devices, low literacy, or a 2013 Android phone.
For three years I resisted quantitative UX metrics, convinced they flattened the nuance of human behaviour. I was wrong — not about the nuance, but about the resistance. Here's how I reconciled research rigour with analytics.
We've canonised empathy as a step in the design process — a post-it exercise in a workshop, a persona header that says 'Goal: feel understood.' But empathy as a genuine cognitive and ethical stance is harder, messier, and more consequential than that.
I publish roughly once a month — longer pieces on UX practice, research, and the emerging challenges of AI interface design.