About
Designing with rigour and empathy
I'm Sana — a UX researcher and experience designer with over 16 years of experience in IT, with 9 years specialising in User Experience Design. My expertise spans Design Thinking, Quantitative and Qualitative Research techniques.
I have led and executed end-to-end UX research & design projects — conducting over 60 user interviews and usability tests, initiating Design Sprints, and running Discovery workshops with business teams and stakeholders across Telecom, Retail, Healthcare, and Manufacturing.
Currently Principal Product Designer at Skillsoft, embedding intelligence-driven design principles to create personalised, intuitive learning journeys for diverse enterprise users.
Photo
16+
Years in IT
60+
User interviews
4
Industries
How I work
A few things I believe about design
Research before pixels
I don't open Figma until I understand the problem space. Every project starts with questions — to users, to stakeholders, to the data.
Outcomes, not artefacts
A beautiful prototype that ships to silence is a failure. I care about the behaviour change at the end of the design process, not the deliverable in the middle.
Inclusive by default
Designing for the margins makes things better for everyone. Constraints reveal creativity; edge cases reveal assumptions.
Honest collaboration
I push back on briefs, welcome critique, and change my mind when shown good evidence. Design by consensus and design by authority are both wrong.
Experience
Where I've worked
Principal Product Designer
Skillsoft
Redefining digital learning experiences by embedding intelligence-driven design across platforms using user research, behavioural insights, and data-led decision-making.
Lead UX Design
TATA Consultancy Services
Led user research initiatives for global customers, defining UX strategies and holistic product objectives. Conducted usability tests, surveys, and user interviews to understand user needs.
Lead UX Design
Accenture Services
12 years across individual contributor to team lead roles. Clients included adidas, GE Healthcare, Ducati, Honda, Toyota, kaoglobal, and P&G brands.
UI Designer
Moveo Systems
Web application design within the XD team, collaborating with cross-functional teams and stakeholders from various business units.
Toolkit
Research & Design
- Qualitative Research
- Quantitative Research
- Data Analysis & Insight Generation
- Usability Testing & A/B Testing
- Information Architecture
- Rapid Prototyping
- User Journey Mapping & Wireframes
Tools & Software
- Figma
- Sketch
- Illustrator & Adobe Suite
- InVision
- Jira & Miro
- HTML & CSS
Leadership & Platforms
- Design Thinking & UCD Process
- Design Sprints
- Product & Research Strategy
- Adobe Experience Manager (AEM)
- SAP Hybris · Salesforce · PEGA
- Client Handling & Mentoring