UX Designer & Researcher
I design experiences that earn trust through clarity, research, and care.
16 years in IT, 9 years specialising in UX Design — across enterprise, e-commerce, healthcare, and digital learning. From Design Sprints with global teams to 60+ user interviews that shaped product strategy.
Selected Work
Featured Case Studies
Skillsoft: Learning Management Dashboard
Designing an intelligence-driven LMS dashboard to help enterprise L&D teams track, personalise, and improve learning outcomes
50K+
Enterprise users
6
L&D insight areas
3
Prototype rounds
2020adidas Click B2B: Simplifying Order & Cart Management
Redesigning the B2B ordering experience for 5,000+ retail partners through research-led design sprints
7
User interviews
5
Usability tests
5,000+
B2B users served
2025Adidas B2B Commerce Platform
Reducing Order Friction for 50,000+ Retail Partners Across Global Markets
18%
Faster Completion
25%
Error Reduction
15%
Platform Adoption
Experiments & Research
AI UX Experiments
I run structured experiments on how people interact with AI-powered interfaces — focusing on trust, disclosure, and error recovery. Not just writing about AI, but testing it systematically.
Explore experimentsPatterns for AI Disclosure in Consumer Interfaces
When AI Gets It Wrong: Designing Graceful Fallbacks
30 Days of AI-Assisted Wireframing
Let's work together
Open to senior IC and lead roles in product design
I'm especially interested in teams building intelligent, people-centred products — or solving complex problems for enterprise and global users.
Get in touch