UX Designer & Researcher
I design experiences that earn trust through clarity, research, and care.
16 years in IT, 9 years specialising in UX Design — across enterprise, e-commerce, healthcare, and digital learning. From Design Sprints with global teams to 60+ user interviews that shaped product strategy.
Selected Work
Featured Case Studies
Ericsson: Digital Transformation for 4,000 Internal Users
Leading technology migration through design thinking, 40+ user interviews, and design sprints
40+
User interviews & tests
4,000
Internal users
5
Design team size
adidas Click B2B: Simplifying Order & Cart Management
Redesigning the B2B ordering experience for 5,000+ retail partners through research-led design sprints
7
User interviews
5
Usability tests
5,000+
B2B users served
GE Healthcare: Redesigning the MSA Checkout Journey
User research-led redesign of a medical sales application for 18,000+ users
18,000+
Users impacted
2
Design solutions
1
Team size
Experiments & Research
AI UX Experiments
I run structured experiments on how people interact with AI-powered interfaces — focusing on trust, disclosure, and error recovery. Not just writing about AI, but testing it systematically.
Explore experimentsPatterns for AI Disclosure in Consumer Interfaces
When AI Gets It Wrong: Designing Graceful Fallbacks
30 Days of AI-Assisted Wireframing
Thought Leadership
Recent Articles
The Onboarding Problem Nobody Talks About
Everyone optimises the first screen. Very few designers think about what happens at minute seven, when the novelty has worn off and the user realises the tool is more complex than the marketing suggested. That's where trust is actually built — or broken.
Designing for the Last Mile: UX in Low-Resource Environments
The 'accessible design' conversation in most companies stops at WCAG compliance. But there's a much harder problem: designing for users whose constraints are infrastructural — spotty connectivity, shared devices, low literacy, or a 2013 Android phone.
How I Learned to Stop Worrying and Trust the Data
For three years I resisted quantitative UX metrics, convinced they flattened the nuance of human behaviour. I was wrong — not about the nuance, but about the resistance. Here's how I reconciled research rigour with analytics.
Let's work together
Open to senior IC and lead roles in product design
I'm especially interested in teams building intelligent, people-centred products — or solving complex problems for enterprise and global users.
Get in touch