P&G Digital: Responsive Design Across Olay, Ariel & Wella

The Problem

P&G's portfolio of consumer brands — including Olay, Ariel, Wella Professional, and PUR Water — needed cohesive, responsive digital experiences that worked across devices and markets. The work required close collaboration between design and development, with onshore and offshore teams aligned to a shared design studio.

Process

1. 1

   Collaborated with onshore and offshore teams as well as the Accenture design studio to define and maintain consistent interaction patterns across brands.

2. 2

   Delivered responsive design, interaction design, and UI development work for multiple brand sites simultaneously, ensuring brand consistency within a shared component framework.

3. 3

   Built high-fidelity prototypes to validate interaction patterns and communicate design intent to development teams.

4. 4

   Contributed to the design studio's shared component library and ensured design decisions were implementable within the technical constraints of each platform.

Outcome

Successfully delivered responsive digital experiences for multiple P&G brands within a coordinated multi-team, multi-brand programme. The work established reusable interaction patterns and UI components that accelerated delivery across the brand portfolio.