Adidas B2B Commerce Platform

The Problem

Retail partners were struggling to locate products, manage inventory visibility, and complete orders efficiently, resulting in increased support tickets and revenue risks.

Process

1. 1

   Conducted Discovery (Stakeholder Interviews, Competitive Benchmarking, Contextual Inquiry, Usability Testing).

2. 2

   Created insight cards to capture key learnings around product search patterns, inventory visibility, and NPC calculations.

3. 3

   Mapped architectural constraints and resolved the trade-offs in favor of a guided ordering flow.

4. 4

   Evolved designs from Version 1 through testing feedback to Version 2 and the final solution.

Outcome

A simplified B2B ordering experience that significantly reduces cognitive load and errors, driving faster completion and higher platform adoption.